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6 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps & chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer/mobile device.

This is a great news for businesses. Early adopters of messenger apps—like 1-800-Flowers—report that 70 percent of their customers have been generated through online chat tools.

Here are 6 ways brands are using messenger apps to reach their audience.

Sharing relevant content

If you are following BuzzFeed on WeChat, you receive one piece of content every day as part of your subscription. Users could also type in keywords like “fail,” “win,” “cute,” over chat & a bot responds with relevant content based on that keyword.

Key takeaway: Sharing helpful & relevant content is one of the simplest ways to keep your brand top-of-mind. It shows the audience that you are thinking of them & committed to providing value.

Customer support

When customers contact a brand over social media—the quicker a business could respond, the better. An Altitude survey of 3,000 people & found that 42%  of consumers who use social media to contact businesses expect a response within the hour.

The travel search engine, Kayak, uses FB Messenger as a customer support tool. It is used by people to search flights, find travel deals, update itineraries, and receive trip recommendations. Users could plug in keywords or even ask the chatbot, “Could you suggest a hotel in Manhattan for New Year’s Eve?” or “Could you find me a romantic getaway for under $600?” Kayak’s chatbot will comb through thousands of search results, but only serving you the best selections.

Key takeaway: In a mobile messaging survey conducted by Ubisend, half of all people say they would prefer to contact a business through messaging apps rather than email. With tools like FB Messenger, brands could serve their customers at all times.

Offering more personalized experiences

Following in the steps of retailers like Sephora, H&M showed their own Kikchatbot that doubles as a personal stylist.

The bot offers outfit inspirations & style recommendations based on a user’s preferences.

Within the app, users are asked questions like “How could you describe your style?” Users can respond with “formal” or “casual,” for instance. The bot will then rifle through a catalog of styles to offer you a complete outfit.

From there, users could choose to switch items around or tap “shop it,” “share it,” “save it” with each recommendation. When selecting “shop it,” users are given a link to the H&M mobile site for purchase.

Key takeaway: By using a bot that asks questions to gain deeper insight into consumers, brands can offer more relevant content. It is like taking an in-store interaction between consumer & sales associate and putting it online. It is friendly and real—the kind of interaction that encourages consumers to continue to buy from your brand.

Enhancing the shopping experience

With their messenger app plan, Whole Foods has taken an everyday chore & made it fun.

Like H&M’s personal stylist messenger app, the Whole Foods FB Messenger bot helps customers find recipes for upcoming shopping trips.

It is more than simply a place to chat with a robot chef, though. Whole Foods patrons can select emojis—like an apple/orange—and see recipes using that combination of ingredients. Users could mix and match emojis with cuisine-related keywords like “Mediterranean.” They can use keywords to indicate special diets like gluten-free or vegetarian.

Key takeaway: Days consumers expect technology to answer their questions, solve their problems, entertain them. Whole Foods’ chatbot does all 3—making a weekly shopping trip not only productive but experimental & fun.

Building community

Through private messaging apps like Whatsapp, Line, and FB Messenger, Adidas shares exclusive news,content, and products to “squads” of local influencers. Instead of an automated bot, Adidas in-house team uses that apps to communicate with their community of influencers.

These groups of people are called Tango Squads & are made up of anywhere between 100 & 250 football-obsessed fans. Each of these influencers has a sizable following on social media—but not to the point of celebrity-status. Adidas specifically selects micro influencers with smaller followings to ensure that what each influencer shares feels thoughtful, instead of a release into the general public that could feel impersonal.

Key takeaway: Talking to customers one-on-one makes them feel more connected to your brand. Compared to a public channel like a blog/social network, reaching out via messenger feels more personal.

Direct sales

Fast food moves even faster with the Burger King FB Messenger bot. Users are able to use the platform to order their food ahead of time & find a nearby location. The app will give users an estimate of their meal will be ready.

Other brands in the food industry have jumped on the trend like Taco Bell’s TacoBot on Slack & Domino’s Facebook Messenger bot.

Key takeaway: Your audience is more likely to purchase if half the work is done for them. By reaching out to your customers on their own terms & eliminating most of the legwork—like where the closest location is & when it’ll be ready—you’re making their lives easier & they’ll reward you for that.

 

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Tried-And-True Ways to Improve Your Email Content

Whether you have been sending emails to subscribers for 10 years or 10 days, it is important to consider how you might be able to improve your content every now & then.

Things change over time; between subscribers, your industry, and even your own business. As a result, it is important for your emails to keep up with those changes.

If you’re just getting started with email, you may feel like you have just been going with the flow, and are not really sure if you are “doing email right.”

Wherever you are in your email marketing journey, there is always time to recalibrate your emails. Let’s take a look at different ways you can improve your content.

Always deliver value.

Every time you make a new email draft, you should be asking yourself, “What will my subscribers get out of this email?” If you cannot answer that question, it is time to close out of the draft and come back to it once you have figured out the value your subscribers would get the email.

Because sending content your subscribers are interested in & find valuable is the foundation of any successful email plan.

If you are not sure what your audience wants, their most commonly asked questions is a good place to start. If you run a fitness studio, for instance, you can take questions your clients often ask & use that to inspire content to your emails or blog posts.

Explain why your emails are relevant.

Sending valuable content is the key to creating engaging email content, but sometimes you should also be clear about why it is important. Professional writers talk about the importance of writing “benefits-focused” copy instead of just listing a bunch of product/service features. I often find the same applies to emails.

Since our aim for the email is to encourage people to click through to read this blog post, we ensure to explain the benefit to subscribers.

The more you could justify the reason behind why they should take a specific action, the more they will understand how it’s relevant to them.

Ask for feedback.

Have no clue what your subscribers want? That is okay, too!

Asking your current subscribers what kind of content they would be most interested in receiving from you could tell you a lot about how to improve your content. Not only does this eliminate the guessing game, it also opens up communication between you & your community of subscribers.

To get feedback, you could try a few different tactics, including:

  • Asking subscribers to reply back to your email
  • Sending a Google Form
  • Creating a survey using a survey platform, such as SurveyGizmoSurveyMonkey or Typeform

As you begin to hear back from subscribers, start implementing what you have learned right away. Share content that speaks to their interests, challenges & needs!

Add videos/GIFs.

Did you know that video in email can lead to a 200 – 300% increase in your click-through rate? A video is more powerful than ever, and people cannot get enough of it.

As a result, consider how you might be able to support your email content by adding a relevant video. Whether it is one you create or one that you have come across that would be helpful for your audiences, be sure to share it via email.

If a video is not your thing, consider how you might be able to feature a GIF instead. The benefit of using a GIF instead of video is that it will animate within the email itself, so you do not have to worry about clicking through to get the full impact.

Feature upcoming promotions & discounts.

There is one thing consumers can’t get enough of, and that is saving money.

Promoting product sales & offering exclusive discounts can go a long way in helping you achieve email superstar status. According to Direct Marketing Association, buyers were likely to make a purchase from an email rather than other channels like social & direct mail.

When you get emails like this one from Loft, it is easy to understand why this channel is so effective.

With email, you do not have to worry about your fans missing content like they might in their social feeds. Plus, you have the occasion to create eye-catching email content like this.

So the next time you have a sale/discount, be sure to send an email to your subscribers about it!

Send personalized content.

Personalizing your email content is more than adding your subscriber’s first name to the subject line. It is about sending targeted content to people on your email list who will find it most relevant.

Whether you send emails based on the specific interests, geographical location, native language or even favorite dog breed, you are able to take communication to a new level.

From welcome emails based on different incentives to a promotional email that is only available in a specific city, there’re endless possibilities for how targeted you get your email content.

 

Is DFY Chief a Great Source of Professional Website Templates? Find Out in This Review!

Introduction  

We all know the fact that the rapid growth of technology nowadays has already taken the need for the presences of website to the next level, most especially to all online businesses. A strategically and professionally designed website will actually help you promote your campaigns as well as activities on a wider scale. In addition to that, you can also be able to gain more potential clients if you have a professionally and beautifully designed website since your products are much easier to approach. 

However, setting up an entire website from scratch is an extremely challenging thing to do. If you really want to give it a more professional look, that would actually require thousands of dollars investment. Aside from that, it can take too long if you will attempt to study it yourself. Because of that, this review about DFY Chief will provide you with really helpful suggestions about how you should solve this problem. 

DFY Chief Review – Overview 

Product Name: DFY Chief 

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Launch Time: 11:00 EDT 

Launch Date: November 2, 2017 

Front-ed Price: $47 

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Refund: Thirty Days Money Back Guarantee 

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Niche: General 

DFY Chief is basically a huge bundle of twelve Done For You templates for website that contains each single important element. Aside from building your own site, DFY Chief also lets you sell those websites as an additional stream of income. This means that you do not have to worry too much since this widget completely allows you to customize the website template until it the result will suit your personal preferences and business requirements. 

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Due to his renowned reputation in the online market, there’s certainly no doubt that his newly launched DFY Chief will also become successful in the near future. 

DFY Chief Benefits and Features 

Here’s a brief summary of what this system has to offer:

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  • It has a drag-n-drop editor that lets you customize your webpages based on your personal preferences and conditions.
  • It guides users through the entire process of DFY Chief with a detailed video training course.

 

 

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